Month 3: Marketing and Implementation

Week 1: Workshop Day!

1
 Attend the workshop (Jan 13)

 

Workshop Topic: Messaging and Marketing

 

Part 1: Messaging

  • Who I Help Statement
  • Define target Market: 5 Ps: Person, Problem, Promise and Process *(Method, Framework)

Part 2: Marketing

  • Collaboration, Connection and Client Contact Map-Out Session
    • Define and declare 3 targets and the timeline to complete them

Part 3: Pre-Sell Strategy Map Out Session

  • Outline pre-sell, and sell/offer plan and timeline, deadlines

Goal:

  • Map out your messaging and marketing plan
  • Set targets, dates and deadlines for executing
  • Define, track, and debriefing your metrics

Workshop Structure: 

  • 15-minute Breakout Rooms/Co-working Sessions to “do” work and get peer feedback and Group Coaching Sessions 

Workshop Schedule: 

  • 2:30 – 2:45 pm ET: Opening and outline for the workshop

 

Part 1:

  • 2:45-3 pm ET:  Breakout #1: Present Your: Who I Help Conversation Starter Statement
  • 5Ps: Person you help, Problem you solve, Program*(Offer) Promise, and Process *(Your Method, Framework)
  • 3-3:15 pm ET: Group Discussion and feedback for 1-2 examples

 

Part 2:

  • 3:15-3:30 pm ET: Breakout #2: Map out who you will connect and collaborate with and your client offer outreach/contact targets
  • 3:30-3:45 pm ET: Group Discussion and feedback for 1-2 examples

 

Part 3:

  • 3:45-4 pm ET: Program/Offer Seeding, Pre-Sell and Selling Planning

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